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What is verified opt-in?
An opt-in subscription address is received, but actually subscribing it to our list is deferred until confirmation from the listed address is received. Upon receipt of the opt-in request an email is sent to the listed address containing a unique secret code that only the owner of that address can reply with. They can reply via email or a website link with the secret code to verify their subscription. Once verified, the listed address is subscribed to the requested list.

Sometimes called "fully verified opt-in".
Sometimes incorrectly called "double opt-in".

Why do we use it?
Verified opt-in is used to prevent spam and ensure that the email sent to our subscribers is going only to people that have specifically requested it. Anyone can type an email address that does not belong to them into a form for more information. Only verified opt-in ensures that the email address entered actual belongs to the person who entered it.

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